Not all the role of CMOs are the same, CMOs must have an ability to synchronize his/her own capabilities with the organizations Objective and goals : ROI, sustain growth, Innovations, etc. without this ability, the CMOs Can't survive in the fierce competitions in the market.
Based on the experience, observations and working together with several CMOs. Below is a Basic type of CMO and their basic expertise. this combinations will determine the future of the Organizations.
Basic Type of CMO :
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| Strategist |
- Strategist / Thinkers :
- This type is an experience with "been there, done that", but sometimes not really implementing or share his/her experience.
- Got a vision and Goal, Built Long term and Short term objective.
- Good at Branding program, Building Awareness, Hiring Agency & PR Firm
- Always creating an Unique Campaign for Awareness (you can see after 5 years, they still focus on this "Awareness" Things)
- less spending time with the Sales Team in the field, because they are busy with the meeting and discuss about the Value rather than the Result. end up with a lot of activities without generating any cash.
- Smart, Creative, Charming, know much theory "Know-How-To" type person, and seems like a problem solving guy
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| Doers |
- Doers :
- This type is a fighter and "Spartans". they turn the strategic planning into the Tactical move and actions plan
- Willing to work with the Team and en-roll their sleeves to help out
- Concern about the Sales Figure
- sometimes lack of Vision & Mission, can't think how-to-create a strategy. but always take a Quick actions based on situations in short period (Short term), not in the Long Term because sometimes they can't do the forecast like a Strategist.
- Agility, Passion, Know-Where-To-Go type Person, a Practical type
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| Good CMO should be a Strategist & also a Doers |
- A Strategist also a Doers, vise versa
- A visionary leader for future with experience in the past. Do the thinking and also providing the details and "Lead by Example".
- Tend to be Creative and Good in Numbers for Sales Figure with Unlimited Passion
- Far more flexible, have a different set of skill and experience in the past
- Good at managing people and servicing the customer
- They'll stick their chin out and do what’s necessary to make things right if something went wrong.
Basic Expertise :
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| Business Developer |
- Business developer :
- Pipe lining, Mapping, forecasting, planning
- research, based on data instead of assumption
- Numbers, more process & measure the output, also give recommendations
- balance between the short term and long term goal.
- Resourceful
- Financial Expert :
- Numbers & Numbers, Sales Figure, expert in balance sheet, forecasting
- More short-term Gain
- Value is always measure by numbers, but sometimes didn't know how to measure a value of a "Good Will"
- Focus on Output rather on Process
- Creative People :
- Imaginations, think lateral and problem solving
- strong in visual, passionate, charming and sometimes adorable
- Artistic, somehow Moody
- Media / PR people :
- Don't like conflict, use win-win solutions as problem solving
- a very Good communicator (writing, listening & Speaking) and also connector
- people to people approach, managing people
- Team Player
- IT / Programmer :
- Logic, Zero & One
- Not really Flexible, often are rigid
- very good at detail and explanations since they are used to think for "algorithm"
What if we combine these basic type and basic expertise? what kind of result we can get?
- Strategist combine with Media / PR People = what kind of CMOs in the future?
- Doers combine with Business Developers = Type of CMOs ?
- Strategist combine with Business Developers = Type ??
- Doers with IT/Programmer = Type ??
- Strategist with Creative People = Type ??
Of course this is just some observations and based on the personal experience with some CMOs. No valid data is given here, result is just based on the Observations only.
What kind of CMOs you would become is depend on your skill set and past experience with future vision.