Why Content is important for you? there are several reason for it. and of course all of it are essential for your website, blog or social media.
content become important, it is not just a word, or just some stuff, it was an information or a tools that a visitor would find helpful when visiting your site or blogs. It also can be a differentiation for your business in the different things and stand out from the competitions.
A good content is making sure that you provide all the information and useful also making sure these content in the pages are as complete as possible and answer all of a user's potential questions. Make sure your content are easy-to-read, complete, and informative also it can inspiring others before you looking to adding other content.
No need to become a smart-ass just to writing the content, but one thing for sure, you need a Strategy to writing a content. Especially for a Small Business Owner, You look at things like developing, curating, information architecture, writing, editing and marketing. compare to the others Big Company, they have a resources to hire a PR or Marketing Agency to do this. as a Small Business owner, sometimes we have to do this on our own.
based on this, lets focused on one of these Content Strategy :
Source : http://www.loveinfographics.com