What inspire and drive you to buy a new product?

New Product await to launch

New products are a key source of growth and profitability for manufacturers. Unfortunately, the vast majority of new products disappear from the shelf within the first three years of their introduction.

Nielsen’s evidence suggests about two out of every three products are destined to fail no matter where you operate around the globe.

perhaps you don't know yet which new product to buy and wait for a most persuasive awareness that drives you to buy.

below is the informations source that always influence us to purchase the new product.

Gamifications : Winning Technique for Engagement

Gamifications is a term for using a game like mechanism and thinking in a non-game context in order to engage user or solve a problem, learning or getting the Data, including improve user experience and gain ROI.

it can be based on rewarding the point for use by sharing their locations, sharing photo just like Foursquare and Facebook.

This technique include :
Achievement badges, leader boards, progress bar, achievement level, redeeming  trading, claiming, gifting, sharing, exchange point, virtual currency,   challenge, performing some task.

How Casino Make Money

Everybody loves an entertainment, include adult. 

Casinos are one of the favorite entertainment for adult. we often spend some money in there for fun, but for the casinos this is a Business, they are offering fun, excitement, adrenalin rush, and Hope. did you know what is the detail?

Jack of all Trade - The Key for Future

Business Development is the Jack of all Trade

Business Development is conceptualized as or related to discrete projects, specific modes of growth, and organizational units, activities, and practices. Sorensen integrates these different perspectives with insights from CMDs, senior business developers and venture capitalists from successful high-tech firms from Europe, North America and India into one general construct. In this perspective, business development refers to:

"the tasks and processes concerning analytical preparation of potential growth opportunities, the support and monitoring of the implementation of growth opportunities, but does not include decisions on strategy and implementation of growth opportunities" (Sørensen, 2012, p. 26)

What kind of CMO are you?

We often hear about Chief Marketing Officer or Marketing Director. Known as one of the most difficult job in the world.

Not all the role of CMOs are the same, CMOs must have an ability to synchronize his/her own capabilities with the organizations Objective and goals : ROI, sustain growth, Innovations, etc. without this ability, the CMOs Can't survive in the fierce competitions in the market.

Based on the experience, observations and working together with several CMOs. Below is a Basic type of CMO and their basic expertise. this combinations will determine the future of the Organizations.